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Wynn Says Goodbye to 1995 With Website Re-Redesign

In early February, Wynn Las Vegas launched a brand new website that gave visitors a tour of the property, including its stunning amenities, delicious restaurants and breathtaking shows. Unfortunately, the redesign also seemed to be trapped in something of a time capsule. To say it looked dated would be an understatement. Here’s a quick view of the homepage to give you an idea:

Holy 1995! Wynn Las Vegas launched this redesign of their website in February.

The property photo is gorgeous, but that’s about it. Keeping things simple is important, but that bullet list of massive buttons doesn’t exactly convey the sophistication and luxury typically associated with the beautiful Wynn and Encore resorts. Here are some quotes of what people were saying about the site:

  • “Appalling. Just awful in every way…Looks like a high school introduction to web design 101, remedial edition”
  • “it’s gotta be a joke”
  • “This website is almost as scary as Steve Wynn’s new tan job”
  • “Maybe it’ll look better in Netscape. Let me go search Altavista to find out”
  • “My grandmother could put together a better website than this…and she’s dead”

Pretty harsh.

Thankfully, the mistake was short-lived. In what was surely a race to minimize the brand damage, Wynn Las Vegas launched an elegant new website that is sure to appeal to a wider audience. The website has been up since mid-March, it was just today that their marketing team announced it. Here’s a quick view of the site:

Much better! The re-redesign captures the sophistication that we've come to expect from this brand.

For anyone interested, we’ve posted the full press release below. Also, if you still want to jump in the time machine, head on over to the website for the Wynn Foxborough project, where you can view the basic design concept in all of its glory.

LAS VEGAS, April 2, 2012 /PRNewswire via COMTEX/ — Wynn Las Vegas debuts an all-new consumer website,, which presents users the opportunity to fully explore the resort’s offerings via a comprehensive gallery of photography. Succinct navigation allows users to more easily make informed decisions about rooms, restaurant choices and show reservations.

Unlike many hotel websites, presents extensive galleries of room types. The photos are augmented by text descriptions that describe details of a particular room. Other photo galleries offer choices of restaurant venues and videos are offered throughout the entertainment section of the site.

“One of the most important elements in making a decision on travel, particularly hotel accommodations, is a photograph of what you are purchasing,” said Marilyn Spiegel, president of Wynn Las Vegas and Encore. “The new website was specifically designed to visually display details instead of forcing the user to read extensive text. Our philosophy has been to offer information we know guests want and not confuse the guest with useless clutter.”

The website also provides visitors an authoritative overview of Wynn Las Vegas and Encore with a guided tour by Steve Wynn, offering a comprehensive look at all the resort has to offer. In addition, the site contains unique features including exclusive interviews with top fashion designers Oscar de la Renta, Manolo Blahnik and Laurence Graff, thereby providing visitors personal insight about Wynn’s collection of luxury retailers.

For more information visit .

Wynn Las Vegas

Wynn Las Vegas, a luxury hotel and destination casino resort located on the Las Vegas Strip features 2,716 luxurious guest rooms and suites, an approximately 111,000 square foot casino, 15 restaurants, a nightclub, spa and salon, an on-site 18-hole golf course, approximately 223,000 square feet of meeting space, an on-site Ferrari and Maserati dealership, and approximately 74,000 square feet of retail space.

Encore, an expansion of Wynn Las Vegas, opened on December 22, 2008. Encore is located immediately adjacent to Wynn Las Vegas and features a 2,034 all-suite hotel, approximately 72,000 square foot casino, 6 restaurants, 2 night clubs, a spa and salon, approximately 60,000 square feet of meeting space and approximately 27,000 square feet of upscale retail outlets.

SOURCE Wynn Las Vegas

Copyright (C) 2012 PR Newswire. All rights reserved

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